Digital
Why your email list is worth more than your social reach — the publisher's math
An email subscriber is worth several times a follower on any platform, and the difference is arithmetic, not sentiment.
Amara Okonkwo · January 4, 2026
Digital
Digital deals with how published work reaches people and how that reach is counted. Topics include search referral and its decline, social and app distribution, syndication, analytics and attribution, and first-party data collection. Explainers describe the mechanism behind a traffic change before assessing what a publisher can reasonably do about it.