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HomeTechnologyThe 2023 Creator Economy Report by the Influencer Marketing Factory

The 2023 Creator Economy Report by the Influencer Marketing Factory


creator economy report by The Influencer Marketing Factory

creator economy report by The Influencer Marketing Factory, download for free

The Creator Economy is a class of businesses built by more than 200 million content creators, curators, social media influencers, bloggers, podcasters, and videographers that use software and finance tools to assist them with their growth and monetization. This marks a 314% growth in the number of content creators globally since The Influencer Marketing Factory's 2021 Creator Economy Report.

The Influencer Marketing Factory completed a survey that studied the creator economy market from both the user and creator perspectives. This survey was focused on users and creators to understand the preferences of a creator when making content and how much they are able to monetize, while also understanding how users like to support their favorite influencers and which platforms they use most. 

After analyzing its results, The Influencer Marketing Factory narrowed down five main findings. Which include:

  1. TikTok and YouTube are the top favored and top-earning platforms at a relatively even rate in 2023. For both TikTok and YouTube, 26% of creators say they are their favorite platforms and 26% say they earn the most on either platform.
  2. More than 40% of users tip creators an average of $5 to $10 on social media in 2023, a dramatic increase from only 17% in 2021.
  3. The majority of content creators interviewed make between $50K and $100K per year.
  4. Only 4.8% of creators interviewed with more than 5M+ followers reported earning more than $1M per year in 2023.
  5. The majority of content creators interviewed make between $50K and $100K per year.

Learn more about the findings on the Creator Economy and more insight: Download The Creator Economy Report (70+ Pages) for free and check out the infographic.

About The Influencer Marketing Factory:

The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube, and Instagram.

Contact Information:
Amy Collins
PR Specialist
[email protected]


Original Source: The 2023 Creator Economy Report by the Influencer Marketing Factory
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