<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
  xmlns:dc="http://purl.org/dc/elements/1.1/"
  xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
    <title>Licht Journal — Publishing</title>
    <link>https://licht-journal.com/publishing/</link>
    <description>Print and rights economics for publishers: advances, print runs, returns, backlist value, audio and translation deals, and where the margin sits.</description>
    <language>en-US</language>
    <lastBuildDate>Tue, 08 Sep 2026 00:31:22 GMT</lastBuildDate>
    <atom:link href="https://licht-journal.com/publishing/feed.xml" rel="self" type="application/rss+xml" />
    <category>Publishing</category>
    <item>
      <title>What a free newsletter subscriber is actually worth</title>
      <link>https://licht-journal.com/publishing/what-a-free-newsletter-subscriber-is-actually-worth/</link>
      <guid isPermaLink="true">https://licht-journal.com/publishing/what-a-free-newsletter-subscriber-is-actually-worth/</guid>
      <description><![CDATA[Free-to-paid conversion of 2–5%, churn, and platform fees decide what a free list earns. Here is the math with every assumption stated.]]></description>
      <pubDate>Wed, 26 Aug 2026 08:55:02 GMT</pubDate>
      <dc:creator>Gabriela Montoya</dc:creator>
      <category>Publishing</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/folder-import/b7/b721c79e1f358ad2a2a59a98ac480ba121145078e65a4d44c5904aab32c64625.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>What five years of product bundling did to The New York Times&apos; subscriber math</title>
      <link>https://licht-journal.com/publishing/what-five-years-of-product-bundling-did-to-the-new-york-times-subscriber-math/</link>
      <guid isPermaLink="true">https://licht-journal.com/publishing/what-five-years-of-product-bundling-did-to-the-new-york-times-subscriber-math/</guid>
      <description><![CDATA[Bundling news with Games, Cooking, Audio and The Athletic pushed The New York Times past 12.5 million digital subscribers — but the company's own numbers show the easy gains are already behind it.]]></description>
      <pubDate>Fri, 21 Aug 2026 08:44:52 GMT</pubDate>
      <dc:creator>Gabriela Montoya</dc:creator>
      <category>Publishing</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/folder-import/8b/8bb9f551ec827575d962c59619550ab177a9a51cb52e3343bc1f30563b774843.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>Substack takes 10% of newsletter subscriptions; beehiiv and Ghost take none</title>
      <link>https://licht-journal.com/publishing/substack-takes-10-of-newsletter-subscriptions-beehiiv-and-ghost-take-none/</link>
      <guid isPermaLink="true">https://licht-journal.com/publishing/substack-takes-10-of-newsletter-subscriptions-beehiiv-and-ghost-take-none/</guid>
      <description><![CDATA[A side-by-side of what the three platforms' own pricing pages say publishers actually pay, and when a percentage cut beats a flat monthly fee.]]></description>
      <pubDate>Wed, 19 Aug 2026 08:44:51 GMT</pubDate>
      <dc:creator>Gabriela Montoya</dc:creator>
      <category>Publishing</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/folder-import/46/46931a0e9ee705a15190e6945dc123ecdb174f9f8d6299021889c7f4c407130f.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>Publisher–AI licensing deals explained: what the News Corp–OpenAI agreement established</title>
      <link>https://licht-journal.com/publishing/publisher-ai-licensing-explainer-news-corp/</link>
      <guid isPermaLink="true">https://licht-journal.com/publishing/publisher-ai-licensing-explainer-news-corp/</guid>
      <description><![CDATA[Anatomy of publisher–AI licensing deals, from the News Corp–OpenAI $250M-plus template: training versus display rights, credits, leverage and the]]></description>
      <pubDate>Thu, 23 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Gabriela Montoya</dc:creator>
      <category>Publishing</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/274b7b7df238824c86cba946d1778361728c2bfd21b9dc5fc66217c7ef5ece66/1200w.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>The first 30 days: onboarding sequences that keep new subscribers</title>
      <link>https://licht-journal.com/publishing/onboarding-sequence-new-subscribers-guide/</link>
      <guid isPermaLink="true">https://licht-journal.com/publishing/onboarding-sequence-new-subscribers-guide/</guid>
      <description><![CDATA[A 30-day subscriber onboarding sequence that lifts first-renewal rates: the six messages, what each is for, and the engagement metrics that prove it works.]]></description>
      <pubDate>Tue, 30 Jun 2026 12:00:00 GMT</pubDate>
      <dc:creator>Gabriela Montoya</dc:creator>
      <category>Publishing</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/b18b33834f5157992b942135277580ae955758acf152b1fc4ad5fea827b2b600/1200w.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>Annual versus monthly plans: the subscription decision that quietly sets your churn</title>
      <link>https://licht-journal.com/publishing/annual-vs-monthly-subscription-retention/</link>
      <guid isPermaLink="true">https://licht-journal.com/publishing/annual-vs-monthly-subscription-retention/</guid>
      <description><![CDATA[Annual plans cut measured churn and collect cash up front but store risk for renewal day; monthly plans pay honestly. How publishers should weight the mix.]]></description>
      <pubDate>Sun, 07 Jun 2026 12:00:00 GMT</pubDate>
      <dc:creator>Michael Hayes</dc:creator>
      <category>Publishing</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/1c900670d4bf5db21e78de02b7883c2974e03be6f8c5060e909eb3f3f1e75c3f/1200w.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>The Salt Lake Tribune went nonprofit in 2019 — what the first legacy daily&apos;s conversion proves</title>
      <link>https://licht-journal.com/publishing/salt-lake-tribune-nonprofit-case-study/</link>
      <guid isPermaLink="true">https://licht-journal.com/publishing/salt-lake-tribune-nonprofit-case-study/</guid>
      <description><![CDATA[How the Salt Lake Tribune became the first legacy US daily nonprofit in 2019 — what changed, what the conversion proves, and which conditions other papers]]></description>
      <pubDate>Sat, 16 May 2026 12:00:00 GMT</pubDate>
      <dc:creator>Michael Hayes</dc:creator>
      <category>Publishing</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/a8028d0b126f7a4ba39dae885e1ac331d9a93c8b5afbe0caa9ea931bf96b3e36/1200w.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>Metered, hard or registration wall? Choosing a paywall that fits the audience</title>
      <link>https://licht-journal.com/publishing/metered-vs-hard-paywall-comparison/</link>
      <guid isPermaLink="true">https://licht-journal.com/publishing/metered-vs-hard-paywall-comparison/</guid>
      <description><![CDATA[Metered, hard and registration paywalls compared: what each converts, what each sacrifices, and the two traffic numbers that decide which wall fits your]]></description>
      <pubDate>Thu, 23 Apr 2026 12:00:00 GMT</pubDate>
      <dc:creator>Gabriela Montoya</dc:creator>
      <category>Publishing</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/ab82bcc7e7845825a33c5f5f57d530f3190d6692b44b761fda1e5b9f7ebdcf7f/1200w.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>How to cut subscription churn: the levers that actually move retention</title>
      <link>https://licht-journal.com/publishing/how-to-reduce-churn-digital-subscriptions/</link>
      <guid isPermaLink="true">https://licht-journal.com/publishing/how-to-reduce-churn-digital-subscriptions/</guid>
      <description><![CDATA[How to cut digital subscription churn: payment-failure recovery, first-30-day habits, save-offers and the cohort metrics that show which lever to pull.]]></description>
      <pubDate>Tue, 31 Mar 2026 12:00:00 GMT</pubDate>
      <dc:creator>Gabriela Montoya</dc:creator>
      <category>Publishing</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/5fd93d531831e8d8ae393d2d5abe05669ebd982adcc7238744b2ffce47832f85/1200w.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>Bundling works — when you have enough products to bundle: a publisher&apos;s guide</title>
      <link>https://licht-journal.com/publishing/subscription-bundling-arpu-guide/</link>
      <guid isPermaLink="true">https://licht-journal.com/publishing/subscription-bundling-arpu-guide/</guid>
      <description><![CDATA[Subscription bundling raises ARPU and cuts churn — at a price 15-30% above the flagship. A publisher's guide to bundle mechanics, minimums and small-outlet]]></description>
      <pubDate>Sun, 08 Mar 2026 12:00:00 GMT</pubDate>
      <dc:creator>Gabriela Montoya</dc:creator>
      <category>Publishing</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/f96e3926986a6e0dc35f2e3d0833805df030facf6188ba491cfe4dde48cbb203/1200w.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>The Athletic stopped losing money — the inside math of a sports-news turnaround</title>
      <link>https://licht-journal.com/publishing/the-athletic-turns-a-profit-case-study/</link>
      <guid isPermaLink="true">https://licht-journal.com/publishing/the-athletic-turns-a-profit-case-study/</guid>
      <description><![CDATA[How The Athletic went from ~$40M annual losses to operating profit by 2024 inside the New York Times bundle — and which lessons other publishers can]]></description>
      <pubDate>Sat, 14 Feb 2026 12:00:00 GMT</pubDate>
      <dc:creator>Gabriela Montoya</dc:creator>
      <category>Publishing</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/46193fe64d5577e9bdbd6ee939fedbea89f6f2aa59ccce9e20205bff19562094/1200w.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>How to price a paid newsletter without killing conversion: a working guide</title>
      <link>https://licht-journal.com/publishing/paid-newsletter-pricing-guide/</link>
      <guid isPermaLink="true">https://licht-journal.com/publishing/paid-newsletter-pricing-guide/</guid>
      <description><![CDATA[How to price a paid newsletter: anchor prices, annual vs monthly billing, discount ramps and tiers — the four decisions behind newsletter conversion rates.]]></description>
      <pubDate>Thu, 22 Jan 2026 12:00:00 GMT</pubDate>
      <dc:creator>Gabriela Montoya</dc:creator>
      <category>Publishing</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/3a1d02a40979e8f042570fd2d586f96334a8e0ad928d58ed85bc2d023535749b/1200w.webp" type="image/jpeg" length="0" />
    </item>
    <item>
      <title>How the New York Times passed 10 million digital subscriptions — and what transfers to your outlet</title>
      <link>https://licht-journal.com/publishing/how-the-new-york-times-reached-10-million-digital-subscriptions/</link>
      <guid isPermaLink="true">https://licht-journal.com/publishing/how-the-new-york-times-reached-10-million-digital-subscriptions/</guid>
      <description><![CDATA[How the New York Times reached 10 million digital subscriptions with a bundle strategy — and which parts of the news subscription strategy transfer to]]></description>
      <pubDate>Tue, 30 Dec 2025 12:00:00 GMT</pubDate>
      <dc:creator>Gabriela Montoya</dc:creator>
      <category>Publishing</category>
      <enclosure url="https://nyc3.digitaloceanspaces.com/vuga/articles/heroes/5673b0efdab096661c6a528ceaa0c454c2c04fad106e8bf1041e52666868715f/1200w.webp" type="image/jpeg" length="0" />
    </item>
  </channel>
</rss>