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    <title>Licht Journal — Digital</title>
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    <description>Search referral, social distribution, measurement and the disappearing traffic publishers built on, explained with the mechanics behind each change.</description>
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      <title>Service providers now field over a million DMCA notices a day</title>
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      <description><![CDATA[The six elements a takedown notice needs, why a platform needs a registered copyright agent, and what actually happens once a subscriber counter-notices.]]></description>
      <pubDate>Sat, 15 Aug 2026 08:44:48 GMT</pubDate>
      <dc:creator>Amara Okonkwo</dc:creator>
      <category>Digital</category>
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      <title>The 2024 Gmail and Yahoo sender rules, two years on: what publishers changed and what still bites</title>
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      <description><![CDATA[The 2024 Gmail/Yahoo bulk-sender rules — SPF, DKIM, DMARC, the 0.3% spam ceiling and one-click unsubscribe — and what still causes deliverability failures]]></description>
      <pubDate>Mon, 27 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Amara Okonkwo</dc:creator>
      <category>Digital</category>
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      <title>First-party data for publishers: what to collect, what it&apos;s worth, and what not to do</title>
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      <description><![CDATA[First-party data for publishers: what to collect, how log-ins lift ad yield and subscription conversion, and the compliance and trust limits that bind]]></description>
      <pubDate>Sun, 05 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Michael Hayes</dc:creator>
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      <title>Does your publication actually need an app? The honest decision framework</title>
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      <description><![CDATA[Does your publication need a native app? A decision framework: push, habit, media formats, subscriptions — and why the mobile web is the correct default]]></description>
      <pubDate>Fri, 12 Jun 2026 12:00:00 GMT</pubDate>
      <dc:creator>Amara Okonkwo</dc:creator>
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      <title>How YouTube Shorts monetization actually works — and why it&apos;s a discovery tool, not a business</title>
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      <description><![CDATA[How YouTube Shorts monetization works: the 45% pooled rev-share, real RPM rates near $0.05-0.10, and why publishers should run Shorts for discovery, not]]></description>
      <pubDate>Wed, 20 May 2026 12:00:00 GMT</pubDate>
      <dc:creator>Amara Okonkwo</dc:creator>
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      <title>The podcast exclusivity era ended — what the non-exclusive shift means for publishers</title>
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      <description><![CDATA[Spotify's 2024 non-exclusive Rogan renewal ended the podcast exclusivity era. What open distribution, video-first workflows and new monetization mean for]]></description>
      <pubDate>Mon, 27 Apr 2026 12:00:00 GMT</pubDate>
      <dc:creator>Michael Hayes</dc:creator>
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      <title>Choosing subscription and paywall tech: the honest comparison</title>
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      <description><![CDATA[Paywall technology compared across three tiers — newsletter platforms, enterprise suites and DIY stacks — with published pricing shapes and the exit-cost]]></description>
      <pubDate>Sun, 05 Apr 2026 12:00:00 GMT</pubDate>
      <dc:creator>Amara Okonkwo</dc:creator>
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      <title>Push notifications can save your retention or destroy it — the operating guide</title>
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      <description><![CDATA[Push notification strategy for news apps: send caps, quiet hours, topic tiers and the retention metrics that show the channel is earning its sends.]]></description>
      <pubDate>Fri, 13 Mar 2026 12:00:00 GMT</pubDate>
      <dc:creator>Amara Okonkwo</dc:creator>
      <category>Digital</category>
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      <title>Reddit became a top traffic source for publishers — here&apos;s how to treat it honestly</title>
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      <description><![CDATA[Reddit became a top traffic source for publishers after Google's 2024 updates. How community referral traffic works, its rules, risks and durable uses.]]></description>
      <pubDate>Wed, 18 Feb 2026 12:00:00 GMT</pubDate>
      <dc:creator>Amara Okonkwo</dc:creator>
      <category>Digital</category>
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      <title>AI Overviews cut click-through roughly in half — what the measured data says publishers should do</title>
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      <description><![CDATA[Google AI Overviews cut click-through from 15% to 8% where they appear, per Pew's 2025 study. What measured search referral decline means for publisher]]></description>
      <pubDate>Mon, 26 Jan 2026 12:00:00 GMT</pubDate>
      <dc:creator>Amara Okonkwo</dc:creator>
      <category>Digital</category>
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      <title>Why your email list is worth more than your social reach — the publisher&apos;s math</title>
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      <description><![CDATA[Why an email list beats social reach for publishers: the math of newsletter subscriber value, conversion rates, deliverability rules and owned-audience]]></description>
      <pubDate>Sun, 04 Jan 2026 12:00:00 GMT</pubDate>
      <dc:creator>Amara Okonkwo</dc:creator>
      <category>Digital</category>
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