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    <title>Licht Journal — Creators</title>
    <link>https://licht-journal.com/creators/</link>
    <description>Rates, sponsorship pricing, platform payouts, contracts and diversification for people running an audience business without a publisher behind them.</description>
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      <title>What Patreon, Substack, Ghost, and YouTube actually take from creator revenue</title>
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      <description><![CDATA[Four platforms publish four different fee structures. Here's what each one's own documentation says creators keep, before payment processing takes its own cut.]]></description>
      <pubDate>Wed, 12 Aug 2026 08:44:47 GMT</pubDate>
      <dc:creator>Michael Hayes</dc:creator>
      <category>Creators</category>
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      <title>Sustainable cadence: how creators publish for years without burning out</title>
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      <description><![CDATA[How creators publish for years without burnout: cadence set like a budget, formats that rest, announced seasonal breaks, and P&L-driven pacing instead of]]></description>
      <pubDate>Mon, 10 Aug 2026 12:00:00 GMT</pubDate>
      <dc:creator>Michael Hayes</dc:creator>
      <category>Creators</category>
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      <title>The first hires a solo creator should make — in order</title>
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      <description><![CDATA[The first hires a solo creator should make, in order: production contractor, operations offload, then one strategic hire — with contractor-first rules and]]></description>
      <pubDate>Sat, 18 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Michael Hayes</dc:creator>
      <category>Creators</category>
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      <title>How creators should price brand deals: a working framework</title>
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      <description><![CDATA[How creators should price brand deals: value-based rate cards, benchmark rates, usage rights, exclusivity and payment terms — and why engagement beats]]></description>
      <pubDate>Thu, 25 Jun 2026 12:00:00 GMT</pubDate>
      <dc:creator>Michael Hayes</dc:creator>
      <category>Creators</category>
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      <title>beehiiv versus Substack: the platform choice, compared on published terms</title>
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      <description><![CDATA[beehiiv vs Substack compared on published terms: 10 percent revenue share versus flat fees, discovery network versus growth tools, and the revenue]]></description>
      <pubDate>Wed, 03 Jun 2026 12:00:00 GMT</pubDate>
      <dc:creator>Michael Hayes</dc:creator>
      <category>Creators</category>
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      <title>How Patreon&apos;s recurring-revenue model actually works for creators</title>
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      <description><![CDATA[How Patreon works for creators: fee structures near 8-12%, what converts audiences into patrons, churn patterns, and when to leave for your own membership]]></description>
      <pubDate>Mon, 11 May 2026 12:00:00 GMT</pubDate>
      <dc:creator>Colin Reyes</dc:creator>
      <category>Creators</category>
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      <title>Podcast monetization models compared: ads, subscriptions, patronage and network deals</title>
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      <description><![CDATA[Podcast monetization compared: host-read ad CPMs, Apple and Spotify subscriptions, patronage and network deals — which model fits which show's cadence and]]></description>
      <pubDate>Sat, 18 Apr 2026 12:00:00 GMT</pubDate>
      <dc:creator>Michael Hayes</dc:creator>
      <category>Creators</category>
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      <title>Monetizing a newsletter: ads, paid tiers and affiliates, ranked by stage</title>
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      <description><![CDATA[How to monetize a newsletter in the right order: sponsorship CPMs at 5K+ subscribers, paid tiers at 2-5% conversion, and affiliate revenue — ranked by]]></description>
      <pubDate>Thu, 26 Mar 2026 12:00:00 GMT</pubDate>
      <dc:creator>Michael Hayes</dc:creator>
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      <title>What YouTube actually pays: creator rates across formats, explained</title>
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      <description><![CDATA[YouTube monetization explained: 55% long-form splits, Shorts' 45% pool, Premium watch-time payouts and real creator RPM ranges — and how to model the mix.]]></description>
      <pubDate>Wed, 04 Mar 2026 12:00:00 GMT</pubDate>
      <dc:creator>Michael Hayes</dc:creator>
      <category>Creators</category>
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      <title>The 1,000 true fans math, redone with 2026 numbers</title>
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      <description><![CDATA[The 1,000 true fans model re-run with 2026 platform fees, churn and taxes: what a creator living really costs in fans, dollars and tiers.]]></description>
      <pubDate>Mon, 09 Feb 2026 12:00:00 GMT</pubDate>
      <dc:creator>Michael Hayes</dc:creator>
      <category>Creators</category>
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      <title>Substack passed 5 million paid subscriptions — what the number does and doesn&apos;t tell creators</title>
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      <description><![CDATA[Substack passed 5 million paid subscriptions in 2025. What the number means for creators: fee structure, realistic newsletter earnings and the power law.]]></description>
      <pubDate>Sat, 17 Jan 2026 12:00:00 GMT</pubDate>
      <dc:creator>Colin Reyes</dc:creator>
      <category>Creators</category>
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